TV Pitch Deck
We worked with a top screenwriter to create a compelling deck to sell his pilot. The show has a beachy, retro vibe that celebrates friendship and being young and dumb, so I wanted our deck to look like Fast Times meets VSCO girl. The colors had to be bright and punchy to match the energy of the show, and the type needed some quirk.
Concepts and development by Sofia Leggio with Lotus & Ash · 2021
An early mood board captures the tone
An early version of type and palette. We ultimately shifted to a cleaner, more modern type so as not to go overboard on the retro vibes.
Narrowing in on the specific visual mood...
...and the perfect type
Final deck slides—the key was transparency overlays and mixing casual arrangements with tight text lockups.
