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Portraits https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/6f586fcd-f137-4878-853e-52c75a6f8261/DB13474D-361B-4E3F-976C-753E87200183.png Illustration - Portraits https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/fb8e064f-78c4-4944-8f39-ef7ee500a154/2962E26A-3E42-45F9-B0C6-9544B0D5D7F5.png Illustration - Portraits https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/c58875d4-78ed-434d-97f2-bbfdffdbebb8/8A275152-39B8-438B-B503-BB46EE44A298.png Illustration - Portraits https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/f3c25daa-1ba6-4077-9a77-9927cbfd6d97/Manny_%26_Melvin.png Illustration - Portraits https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/346c27b9-239e-4b4a-941c-0419784d74a7/Pam.png Illustration - Portraits https://sofialeggio.com/illustration/cox-family-vineyards monthly 0.5 2023-10-15 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/58b9d091-99d2-4177-956f-e860dd5b7530/Cab+no+flowers.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/51be0bfb-7ab7-416c-b6ea-0b0cda846141/Rose%CC%81.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596777149-VQDGV4RJHYMV78I38GG0/Jack+Cox.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/f4c3a583-4525-43d9-8801-f453597cebee/Screenshot+2023-10-15+at+12.32.38%E2%80%AFPM.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/9b82fe37-0cf7-4f55-b6d9-88157d7cf31c/Screen+Shot+2021-10-12+at+4.40.59+PM.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/609e6752-d720-40e9-a919-6c87076b7d7b/Screenshot+2023-10-15+at+12.42.39%E2%80%AFPM.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/a50182f8-2a46-438b-8ed6-c1c919b07eb2/Sauv+Blanc+no+flowers.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596778470-2INF17RJAYZDW8OZ38KX/Cox+House.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/a1c07e37-6e8b-464d-b724-9efc48573cf9/Screenshot+2023-10-15+at+12.30.44%E2%80%AFPM.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596774495-J49HFH51OMTF64IJUPHM/Lavender.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/45963df7-7e1a-4f85-ba06-9e3275449552/Screenshot+2023-10-15+at+12.32.01%E2%80%AFPM.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/d9375c32-2399-49d9-a26f-754ed4961b89/Cox-Vineyards.png Illustration - Cox Family Vineyards https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/48a4b697-93b5-4e77-b79e-65f8b48a9dbf/Screenshot+2023-10-15+at+12.33.19%E2%80%AFPM.png Illustration - Cox Family Vineyards https://sofialeggio.com/illustration/covid-coloring-kit monthly 0.5 2020-09-08 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596352423-SRZBB9UUZMUZY8RP0YEQ/95623943_2576260462639307_169940936743656863_n.jpg Illustration - Covid Coloring Kit https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596449787-4J89V8E1B9NJG0HYLGL0/Garbage_Men+%281%29.png Illustration - Covid Coloring Kit https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596449633-A8N8N8RVERX9AL1FETZR/Farmers+%281%29+%281%29.png Illustration - Covid Coloring Kit https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596449441-SLHW6FN0N1FEXCTFE5WJ/Doctors+%281%29+%281%29.png Illustration - Covid Coloring Kit https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1599596351704-D65Z7LH1V9BRRJU0XFQ1/95929288_108345394082839_6921565664708552961_n.jpg Illustration - Covid Coloring Kit https://sofialeggio.com/design daily 0.75 2025-08-13 https://sofialeggio.com/design/go-lloyd monthly 0.5 2025-08-13 https://sofialeggio.com/design/paper-design monthly 0.5 2023-12-10 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/b1e0d40d-689e-4a50-b8b2-2ca82c3003e1/Screenshot+2023-12-09+at+5.33.09%E2%80%AFPM.png Design - Custom Paper Initial moodboarding https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/8b217728-d77c-4537-8a8b-e4062af05d8e/Screenshot+2023-12-09+at+5.57.50%E2%80%AFPM.png Design - Custom Paper Early save the date concept #1 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/596696c3-5f58-45dd-94ea-aca95938bb5b/Screenshot+2023-12-09+at+5.58.07%E2%80%AFPM.png Design - Custom Paper Early save the date concept #2 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/c5f626f8-ab03-43cf-95f6-4f2a0fa1c1d9/design-1702173314765.jpg Design - Custom Paper And the final save the date concept, complete with custom cartoonified D&S, cheersing teeny aperol spritzes https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/d61ec51d-954d-40e7-a1f7-2d286bf6069c/design-1702173631230.jpg Design - Custom Paper The save the date would set the tone for the rest of the wedding paper https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/8cb75dd3-2d60-48ac-9111-5e9e15467a52/design-1702172582982.jpg Design - Custom Paper Website Design https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/9afd57a3-fa6f-4f94-91b8-46d40d4680cf/Screenshot+2023-12-09+at+6.02.58%E2%80%AFPM.png Design - Custom Paper Their wedding venue was the inspiration of the invitation design... Photo credit: Stetten Wilson https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/7e241a5e-0145-47dd-bf3a-fd19275e6154/paper-d%26s.png Design - Custom Paper ...in which I created a representation of their wedding evening—the Malibu sunset framed by the iconic Saddle Rock https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/991cbbf5-8fbd-4228-bacf-8d5938d95a1c/Screenshot+2023-12-09+at+5.38.37%E2%80%AFPM.png Design - Custom Paper The full suite—filled with song lyrics, inside jokes, and lots of color Styling and photo credit: Stetten Wilson https://sofialeggio.com/design/gusto monthly 0.5 2023-12-10 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/b9fbbcf8-5905-4f75-b481-cce9ecaff674/Screenshot+2023-12-08+at+10.26.58%E2%80%AFAM.png Design - Gusto Holiday Gift gusto's existing brand guide https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/6c2764da-4749-492d-9c2b-12867ebdac22/Screenshot+2023-12-08+at+10.26.31%E2%80%AFAM.png Design - Gusto Holiday Gift We develop a complementary palette and type options. I introduce the loose, sketched "g" as a motif that will flow throughout the rest of the project. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/231ea7e4-663b-4a5c-9fc5-26fcb741b3d1/Screenshot+2023-12-08+at+10.25.58%E2%80%AFAM.png Design - Gusto Holiday Gift For the final outer packaging, I layered bright abstract motifs with gusto's distinctive "g"—while we wanted it to be obvious that it was a gift from gusto, the design also had to feel special and stand on its own. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/e307dea6-c67a-4722-ac00-cf0b6b230fd8/Screenshot+2023-12-08+at+10.26.19%E2%80%AFAM.png Design - Gusto Holiday Gift Since gusto is a company that supports small businesses, we decided to celebrate those businesses throughout the gift—starting with the puzzle. I pulled the doodling motif from the package design into the puzzle as well to unify the pieces, and included some company easter eggs throughout. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/4c855d65-a112-4a2f-8ad8-492248c144fc/Screenshot+2023-12-08+at+10.26.14%E2%80%AFAM.png Design - Gusto Holiday Gift No gusto gift would be complete without custom socks, and this year's design brought in the bright and happy tones we'd chosen for the other items. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/caab881b-02f5-4e5a-bc91-8bcf7e0ed430/Screenshot+2023-12-08+at+10.25.45%E2%80%AFAM.png Design - Gusto Holiday Gift Planning the opening experience and inner layout https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/16a0315c-c8a9-4762-aa2d-ae0b0897781b/Interior-Box-With-Correct-Sized-Paper.JPG Design - Gusto Holiday Gift Early prototyping in the studio https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/bc9b2888-f815-4cb5-8e10-44b868e381ca/Interior+Box+with+Spiro+Pack.JPG Design - Gusto Holiday Gift We start to see the project come to life (we ultimately changed the inner packing material...that's what prototypes are for!) https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/6cf7020e-e31b-47b5-96c3-a8772641118a/Puzzle-3.JPG Design - Gusto Holiday Gift https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/46625367-5d95-4587-96cc-b32a31be6104/Puzzle.JPG Design - Gusto Holiday Gift Finally seeing the finished products https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/81bfd287-d6f7-4e68-94a8-af84f8a4100f/IMG_2044.JPG Design - Gusto Holiday Gift In the spirit of celebrating small business, we worked with one of our favorite local printshops to print and bind the books https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/daf6f699-2e4b-4152-ad80-94168e191759/IMG_2047.JPG Design - Gusto Holiday Gift So satisfying to see months of work in beautiful bound form https://sofialeggio.com/design/pitch-deck monthly 0.5 2023-12-10 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/c6a0d6ee-1a41-4e0b-bd05-ad5145816483/mood.png Design - TV Series Pitch Deck An early mood board captures the tone https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/4ae4350e-eb7a-4271-adc7-815cf18b6c53/Screenshot+2023-12-10+at+11.16.41%E2%80%AFAM.png Design - TV Series Pitch Deck An early version of type and palette. We ultimately shifted to a cleaner, more modern type so as not to go overboard on the retro vibes. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/963d4a79-a406-4ca8-b10d-0e551766af0b/Screenshot+2023-12-10+at+11.33.33%E2%80%AFAM.png Design - TV Series Pitch Deck Narrowing in on the specific visual mood... https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/d61ba11e-a72c-4267-926d-50b1fbfc8cf2/Screenshot+2023-12-10+at+11.33.42%E2%80%AFAM.png Design - TV Series Pitch Deck ...and the perfect type https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/d2346d19-ab62-4f2a-b09d-272d37d7b9f9/Screenshot+2023-12-10+at+11.28.51%E2%80%AFAM.png Design - TV Series Pitch Deck Final deck slides—the key was transparency overlays and mixing casual arrangements with tight text lockups. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/3376f78d-aa4f-49ba-8175-4831ca612c81/Screenshot+2023-12-10+at+11.29.01%E2%80%AFAM.png Design - TV Series Pitch Deck https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/c32bd40d-ebe4-466f-bb6b-6deaa4a28130/Screenshot+2023-12-10+at+11.29.14%E2%80%AFAM.png Design - TV Series Pitch Deck https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/46468179-f380-4616-94aa-44d5c0b9d157/Screenshot+2023-12-10+at+11.29.29%E2%80%AFAM.png Design - TV Series Pitch Deck https://sofialeggio.com/design/well-manored monthly 0.5 2025-08-13 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/a8ab2a17-b08c-4793-9ada-852113eff748/wm-moodboard.png Design - Well Manored Fine Home Management Initial mood board to set the tone https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/585e87c4-983d-4faa-aabf-411345643872/wm-brand.png Design - Well Manored Fine Home Management We land on the right type and palette https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/57750637-4399-4603-8d24-52ac320d36b1/wm-web.jpg Design - Well Manored Fine Home Management Building the website—it needed to support beautiful photos of the homes, but look great on its own as well https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/550d2214-0b36-47ce-9103-de743402b07a/wm-phone.jpg Design - Well Manored Fine Home Management The Launch—the welcome letter would be the first introduction to the company, and needed to start strong, communicating the brand with a glance. https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/1cd25247-5153-4f88-bd2b-076b4d1d126e/wm-business-cards.png Design - Well Manored Fine Home Management Some business card options we explored https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/4dbf263a-f4be-4416-9238-0af8e5011bc5/wm-letterhead.jpg Design - Well Manored Fine Home Management And traditional letterhead https://sofialeggio.com/design/heatherfields monthly 0.5 2025-08-13 https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/9695b95b-9b57-4f88-98da-a0d8a25aa369/Screenshot+2025-08-13+at+1.21.07%E2%80%AFPM.png Design - Heather Fields Florals https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/6676883f-dfca-4082-9e4e-ad43829de918/Screenshot+2025-08-13+at+1.22.41%E2%80%AFPM.png Design - Heather Fields Florals https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/38e33261-551c-4e31-bf9d-819638772441/HF+card.jpg https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/bcf92f56-5205-4ec6-8e2c-fdbd77b1f601/HF+card+back.jpg https://images.squarespace-cdn.com/content/v1/5f57a0c3fba1f67df82d32fe/14b8fb38-78f3-42dc-a1fd-ac9ee1658b7d/HF+stickers.jpg