Bella Luna
Landscape Design
This emerging landscape design business needed a great logo and unifying brand identity to engage her market. The goal was to translate the client’s personality into visual form, drawing from her spirituality and energy, while appealing to her Southern California homeowner target demographic.
Concepts by Sofia Leggio · 2023
Direction 1 - color and mood
Direction 2 - type and mark ideas
Direction 2 - color and mood
Direction 2 - type and mark ideas
The client loved direction 2, and was interested in seeing how the brand could be applied to swag for her clients.
As well as mock ups of her business cards.