Jetstream
This new fund is focused on investing in innovative environmental technology, and our goal with their branding was to bring an approachable, human aesthetic to a field dominated by aggressive, stark visual identities.
Concept and development by Lotus & Ash; Asset delivery, paper design, and illustrations by Sofia Leggio · 2023
Developing the type and palette
Brandmark exploration
Selecting an illustration style once type, palette, and brand marks are locked
Implementing the website
Custom illustrations to bring color to the homepage
Complimentary paper